Chip and Choice is an independent comparison desk, not a casino
We publish side-by-side reviews of UKGC-licensed operators with a focus on bonus types and how clearly wagering is written. We are affiliate-funded. We are not owned by the brands we list.
What we do
Compare licensed UK operators on public criteria: licensing, catalogues, live casino, mobile usability, offer type and term clarity.
What we do not do
We do not take bets, process deposits, hold player funds, operate games or manage accounts on behalf of any operator.
Who funds the work
Operators may pay us a commission if you register through our links. That commercial model is disclosed on every comparison page.
Chip and Choice has no connection to any government body, parliament or the UK Gambling Commission. Licensing authority sits with the Commission alone. If an operator page and our summary disagree, trust the operator’s published terms and the public register.
Questions about the site itself can go to editorial@chipandchoice.com. Account problems belong with the operator’s support team.
